imperfect stories

Dropping the Beet: Why Our Recipe Cards Are Now Optional

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Each time you unpack your Imperfect box each week, you’ve probably seen the Weekly Beet card that comes with each delivery. It’s where we share a seasonal recipe, plus some information about the wonderful people that make Imperfect what it is. Maybe you use it, maybe you save it, maybe you recycle it. Regardless, it’s always there.

Since it’s been a part of boxes for such a long time, we wanted to give you a heads up that, starting in April, we’ll be making our Weekly Beet recipe cards an optional add-on instead of a default part of every box. Why this change? We’re all about transparency and honesty, so here’s the deal:

By making this card optional, we’ll be able to keep tons of paper out of the waste stream while still getting you the recipes and Imperfect info that you want, in the form that works best for you. If you’d like a recipe card in your box, you can easily add it when you customize your box. If you’d rather spare a tree, you can pass and just find the recipes online. This is one part of our ongoing effort to think outside of the produce box and find ways to minimize our environmental footprint as a company.

We can’t wait to celebrate Earth Month with you! We hope you’ll join us in our effort to #learnmorewasteless for all of April.


  • Cindy Kisling
    March 25, 2018 at 5:11 pm

    I sooooooooooooo wish you were in my area. Hopefully, you’ll expand soon and I can take advantage of the great service you offer. I just went whole food plant based and you would be a game changer for me. See ya soon! 🙂

    • John Zamora
      March 26, 2018 at 4:59 pm

      Hey Cindy! We’re working hard to expand sustainably and will be sure to let you know when we get to your neighborhood. In the meantime, you can either pre-sign up to get on our waitlist so you’ll be the first to know or just keep tabs on us via social media so you don’t miss a beet. Thanks for your support!

  • Kristen Althoff
    March 26, 2018 at 4:36 am

    Thank you for listening to your customers on this issue! So happy to hear that you’ve made this optional!

    • John Zamora
      March 26, 2018 at 4:58 pm

      Hey Kristen! You’re so welcome. We’re really excited about it too. Any way that we can incorporate customer feedback and reduce paper waste is a big win in our book!

  • Mary September
    March 26, 2018 at 10:14 pm

    And the actual box that comes each week? Is there a solution to the stack of cardboard that I’m collecting?

    • Reilly Brock
      March 26, 2018 at 11:09 pm

      Hey Mary,
      This is a great question. We cannot reuse the cardboard boxes due to packaged food safety codes, so we ask that you either reuse them around the house or just recycle them. Thanks for asking!

  • carmen anderson
    March 27, 2018 at 4:24 pm

    I love that you are providing this option and, at the same time, I DO use your recipe cards. (I actually decoupage them to my 1980’s kitchen cabinets so they are always there to inspire me to eat my fruits and vegetables.) Is there a way to let us know ahead of time what recipe is going to be packed so we can decide whether we want it or not?

    • Reilly Brock
      March 27, 2018 at 6:22 pm

      Hey Carmen!
      Thanks for sharing this feedback. To answer your question, you’ll be able to see what kind of recipe it is "ie kale frittata," when you customize box so that you can pick it (or not) depending on what works best for your preferences/schedule. We hope that this change allows you some flexibility and the option to continue your vegetable inspiration decoration project! 💚

  • Jeanette Fernandez
    March 28, 2018 at 4:30 pm

    Hi, would you have these recipe cards available on your website for those who want to save some trees but also do want the recipes?

    • Reilly Brock
      March 28, 2018 at 5:00 pm

      Hey Jeanette! Yes, we’re looking into the best way to get all of our recipes online so you can easily find them there instead of needing to print anything out. We’ll keep you posted!


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