Today we’re sitting down with Eliza Timpson, founder and CEO of Sunwink Herbal Tonics! We’re proud to offer Sunwink’s healing, women-powered tonics to the Imperfect community.
Eliza was inspired to start Sunwink after spending years working 60- to 80-hour weeks, struggling to make time for a daily wellness routine along the way. She was finishing her MBA and was supposed to start working for a big food company.
Meanwhile, Eliza’s little sister was studying herbalism. She gave Eliza some elderberry syrup for a cold and Eliza was amazed at how good she felt. She started talking to her friends about the herbal remedies that they used growing up. Friends from around the world all shared their herbal remedies, but many of these remedies involved brewing herbs on the stove for 30+ minutes. She wondered if she could create ready-to-go drinks inspired by her friends’ herbal recipes. Instead of going to work for the big food company, she decided to take a chance on the idea and Sunwink was born.
Imperfect Foods: Tell us about Sunwink!
Eliza Timpson: Sunwink’s herbal tonics taste like a sparkling juice, but all of the flavor and benefits come from herbs. In fact, there are at least 1,000 mg of herbal extracts in every Sunwink! We care about clean, simple ingredients, and all of our ingredients are paleo and vegan-friendly. Each herbal tonic has less than 50 calories and 4 to 9 grams of sugar (from maple syrup). We never use natural flavors, and we use lemon juice instead of citric acid.
IF: What’s an herbal tonic and why should we be drinking them?
ET: An herbal tonic is a blend of herbs used to support a specific body system. Each Sunwink has at least 1,000 mg of herbs in every drink (that’s four times the amount found in a tea bag). Herbs are one of the oldest forms of self-care. At Sunwink, we believe that herbs are one of the best ways to support our bodies and minds.
IF: We know that each recipe is inspired by a real woman and the herbs she used growing up. Tell us more about that.
ET: Each Sunwink is inspired by a real woman and the herbal remedies she used growing up. We give 1% of sales to organizations that these women choose.
All of the women that inspired a Sunwink are actually friends of mine. When I started exploring herbal health, friends began telling me about the herbs they used growing up. It was such an amazing ecosystem of storytelling. The stories were often about remedies and recipes passed down from mothers and grandmothers. Sometimes they were funny stories like “You won’t believe what my mom used to make me drink!”
Each Sunwink features herbs from these passed-down remedies that may help enhance flavor or balance the formula. Our hope is that Sunwink helps people feel the benefits of using herbs every day as well as enjoy what they’re drinking!
IF: Besides tonics, how else do you like to use herbs?
ET: Cooking…and cocktails! 😉
IF: How do you fight food waste in your kitchen?
ET: It’s only my husband and me at home, and we really try to buy only what we need. I find it helps to make a list before purchasing groceries, so I can think through what I’m actually going to cook that week.
IF: What’s your favorite piece of produce?
ET: Avocados, no question.
We learned a lot from Eliza and hope you’re as inspired as we are to incorporate more herbs into your life! Keep an eye out for the chance to add Sunwink to your next Imperfect order and follow their journey on Instagram at @drinksunwink.