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The Story of Quick-Cooking Brown Rice

We now offer quick-cooking brown rice for you to add to your next Imperfect order. It’s the most recent update of our commitment to finding great staples that fight food waste. You may be wondering: How can rice be imperfect. And how can it cook so fast? Doesn’t brown rice take longer to finish than one of those Lord of the Rings movies?

Our quick-cooking brown rice is a unique rice that ended up with some scarred and damaged kernels during the milling process. While it was being cleaned and sorted, some of the grains got scratched and broken. While some retail stores refuse to buy rice with broken kernels, this rice cooks as fast as white rice while still having all of the awesome health benefits of brown rice!

This unintended cooking time bonus makes it ideal for throwing together quick dinners, like this Harvest Bowl.

We invite you to join us in celebrating this rice for the unique ingredient that it is. With you, we can show the world that a few broken grains don’t make a batch of rice less valuable!

Recipes

6 Comments

  • Avatar
    Sandhya Chhetri
    April 29, 2019 at 10:56 pm

    This is great.. Are these rice bags only available in plastic packs as shown in the image? Is there a way to get them in paper or fabric bags or any other medium with no use of plastic? Thank you,.. and also, You guys are awesome!

    Reply
  • Avatar
    Imperfect
    April 30, 2019 at 4:49 pm

    Hey Sandhya,
    Thanks for reading our blog and for asking this thoughtful question. The rice is in plastic for now but we’re open to other packaging alternatives as we realize that plastic isn’t ideal. Thanks so much for your support and kind words.

    Reply
  • Avatar
    Joseph Morris
    November 17, 2019 at 10:49 pm

    Aha. I actually stopped buying this when it became labeled "quick cooking" because I thought it was instant rice. Now that I know it’s the same normal-but-imperfect rice I shall resume purchasing it.

    Reply
    • Avatar
      Imperfect
      November 18, 2019 at 5:32 pm

      Hey Joseph! We’re happy to clear this up for you and are glad you’ve started buying it again. Instant rice is usually pre-cooked and then dehydrated while ours is just scarred from the milling process. This imperfection results in a delicious rice that’s a real time-saver in the kitchen.

      Reply
  • Avatar
    Sharena Akers
    November 18, 2019 at 8:29 pm

    "Doesn’t brown rice take longer to finish than one of those Lord of the Rings movies?" HA! I made a risotto with regular brown rice and could have played the trilogy in the time it took to cook. I’m excited to try this quick-cooking one!

    Reply
  • Avatar
    Łukasz .
    January 23, 2020 at 1:28 pm

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