Since Imperfect started in 2015, we’ve been on a mission to prove that there’s no such thing as a tomato that’s too ugly to eat. While home gardeners have long known this fact, the retail market typically demands very precise shapes and sizes for cherry tomatoes. Fruit that doesn’t live up to these standards can end up left in the fields or discarded in the warehouse. Not only do these outcomes waste perfectly delicious tomatoes, they also deprive the hard-working farmers who grew these tomatoes of much-needed revenue.
To take our mission to a new level, we’re partnering with Jacobs Farm Del Cabo to source, pack, and offer our customers cherry tomatoes that are too big, too small, too blemished, or the wrong color to make it into retail stores. Through our pints of sweet cherry tomatoes, we’re making a statement that the tomato industry can be less wasteful and better reward the family farms that grow our tomatoes.
Jacobs Farm Del Cabo is a farming cooperative that grows vegetables and herbs in California and Mexico. They were an early pioneer in the organic farming movement and we admire their dedication to farming practices that build healthy soil for future generations. Del Cabo actively practices sustainability techniques like cover crops and crop rotation to build soil structure, add nutrients, and help retain water—all of which promote overall fertility and allow for nutritious fruits and vegetables.
The Del Cabo farming cooperative works directly with small-scale family farms in rural Baja California to help them thrive. They provide training in organic growing practices along with start-up funding, technology, and consistent access to distribution and sales channels for their crops. These efforts help make family farming economically and environmentally sustainable for generations to come.
Del Cabo shares our mission to build a better food system for everyone, which is why we’re so excited to partner with them to sell these tomatoes. We both agree that there is no need for our agriculture system to waste billions of pounds of produce every year and think that farmers, businesses, and consumers can work together to turn this food waste around. Creating viable markets for tomatoes once deemed too ugly for stores means that small scale farmers can see a better return from their harvest each year, Del Cabo can nourish their network of organic growers, and Imperfect can share a truly special tomato with our community.