You asked, we listened. Now, your most requested grocery item is available to add to Imperfect orders: delicious plant-based meat from Impossible Foods! This partnership takes both of our company’s work to build a more sustainable food system to a new, delicious level.
A Shared Mission
Both Imperfect and Impossible Foods are deeply committed to building a better food system. More specifically, we’re both focused on addressing inefficiencies in how our country currently produces food. Imperfect seeks to prevent food waste on the farm and beyond, while Impossible Foods aims to provide a delicious, nutritious plant-based alternative that reduces reliance on inefficient animal farming systems. Both wasted food and waste from conventional animal agriculture are enormous yet preventable sources of resource inefficiency. Both can yield transformative outcomes for climate, water use, and more. The climate change experts at Project Drawdown estimate that reducing food waste and eating a plant-based diet are two of the most impactful ways to invest in a more sustainable planet.
We also both believe in the power of data to motivate action. Just as we empower our customers to see the impact of their orders on reducing food waste, Impossible created an Impact Calculator to demonstrate the environmental benefits of switching to plant-based meat. Over time you’ll see that small changes in how you eat can have big impacts on our food system!
What’s the Beef with Beef?
Eating an Impossible™ Burger instead of a burger from cows makes a big impact on the environmental footprint of your diet, as conventional beef is the most inefficient meat to produce in terms of greenhouse gas emissions, water requirements, and land use. 97% of the plant calories and protein eaten by a cow are lost in production, meaning that a cow yields just 3% of all of the calories and protein that it ate during its lifetime.
Compared to a conventional beef burger, an Impossible™ burger requires 96% less land, 87% less water, and 89% fewer greenhouse gas emissions. Eating less conventional beef also dramatically reduces the harmful outputs of animal agriculture. The experts at Drawdown estimate that if cattle were their own country (what a world that would be!) they would be the world’s third largest emitter of greenhouse gasses.
Meat from Plants Made Easy
We know that any dietary change can be hard to make, much less stick with. That’s exactly why we’re so excited to now offer Impossible™ burgers. Impossible™ burgers taste, cook, and smell just like beef from cows. This means that cutting out beef full-time or occasionally requires no sacrifice of the flavor and sizzle you love. For instance, the ground Impossible™ burger can be easily substituted in any recipe that otherwise calls for ground beef. So, as all of us rethink our animal meat consumption during the supply chain disruptions caused by COVID-19, Impossible offers a timely and delicious solution for omnivores, meat-lovers, vegetarians, and vegans alike. Welcome to the Imperfect family, Impossible!
What can I make with Impossible meat?
The real question is what can’t you make! Since the Impossible™ burger acts just like beef when you cook it, the possibilities are endless. Here are five of our favorite recipes: