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Mission Impossible: Our Partnership with Impossible Foods

You asked, we listened. Now, your most requested grocery item is available to add to Imperfect orders: delicious plant-based meat from Impossible Foods! This partnership takes both of our company’s work to build a more sustainable food system to a new, delicious level. 

A Shared Mission 

Both Imperfect and Impossible are deeply committed to building a better food system. More specifically, we’re both focused on addressing inefficiencies in how our country currently produces food. Imperfect seeks to prevent food waste on the farm and beyond, while Impossible Foods aims to provide a delicious, nutritious plant-based alternative that reduces reliance on inefficient animal farming systems. Both wasted food and waste from conventional animal agriculture are enormous yet preventable sources of resource inefficiency and can yield transformative outcomes for climate, water use, and more. The climate change experts at Project Drawdown estimate that reducing food waste and eating a plant-based diet are two of the most impactful ways to invest in a more sustainable planet. 

We also both believe in the power of data to motivate action. Just as we empower our customers to see the impact of their orders on reducing food waste, Impossible created an Impact Calculator to demonstrate the environmental benefits of switching to plant-based meat. Over time you’ll see that small changes in how you eat can have big impacts on our food system! 

What’s the Beef with Beef? 

Eating an Impossible™ Burger instead of a burger from cows makes a big impact on the environmental footprint of your diet, as conventional beef is the most inefficient meat to produce in terms of greenhouse gas emissions, water requirements, and land use. 97% of the plant calories and protein eaten by a cow are lost in production, meaning that a cow yields just 3% of all of the calories and protein that it ate during its lifetime.  

Compared to a conventional beef burger, an Impossible™ burger requires 96% less land, 87% less water, and 89% fewer greenhouse gas emissions. Eating less conventional beef also dramatically reduces the harmful outputs of animal agriculture. The experts at Drawdown estimate that if cattle were their own country (what a world that would be!) they would be the world’s third largest emitter of greenhouse gasses. 


Meat from Plants Made Easy 

We know that any dietary change can be hard to make, much less stick with, which is exactly why we’re excited to offer Impossible™ burgers. Impossible™ burgers taste, cook, and smell just like beef from cows. This means that cutting out beef or just replacing it in occasional meals requires no sacrifice of the flavor and sizzle you love. The ground Impossible™ burger can be easily substituted into any recipe that otherwise calls for ground beef to make recipe planning easy. So, as all of us rethink our animal meat consumption due to the supply chain disruptions caused by COVID-19, Impossible offers a timely and delicious solution for omnivores, meat-lovers, vegetarians, and vegans alike. Welcome to the Imperfect family, Impossible!

What can I make with Impossible meat? 

The real question is what can’t you make! Since the Impossible™ burger acts just like beef when you cook it, the possibilities are endless. Here are five of our favorite recipes: 

Get Impossible and Get Cooking!

4 Comments

  • Avatar
    Robin Burt
    July 15, 2020 at 6:31 pm

    I am signed up for a small, every-other-week Box of regular fruits and vegetables, and dairy. I would love to try the impossible burger. It that possible ?

    Reply
    • Avatar
      Imperfect Foods
      July 27, 2020 at 11:56 pm

      You sure can! During your shopping window, you’ll be able to add anything you’d like in to your box to try out!

      Reply
  • Avatar
    NATASHA Hopkinson
    July 15, 2020 at 7:01 pm

    I am so surprised to see that you or your company which claims to be so environmentally conscious would consider selling impossible burgers which are made out of genetically modified I i am so disappointed. I hope you will continue to sell beyond burgers which are a much more responsible choice.

    Sincerely NatashaHopkinson

    Reply
    • Avatar
      Imperfect Foods
      July 28, 2020 at 12:06 am

      We will still be offering Beyond’s products! Impossible has always embraced the responsible, constructive use of genetic engineering to solve critical environmental, health, safety and food security problems, and have long advocated for responsible use of this technology in the food system.

      By using genetic engineering, Impossible avoids growing and digging up soy plants to harvest heme (from the root nodules), which would promote erosion and release carbon stored in the soil. The method they’ve adopted enables them to produce heme sustainably at high volume and make meat from plants for millions of people that is delicious, nutritious and vastly more sustainable than meat from animals.

      We always encourage you to purchase items that best suit your beliefs and needs.

      Reply

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