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about The Whole Carrot

The Whole Carrot is a resource from Imperfect Foods focused on helping you enjoy food more and waste less of it. We're here to nourish your curiosity, inspire your imagination, and share ideas that help us build a better food system, together.

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our latest podcasts

1

Redefining Black Food with Chef Mimi

September 10, 2020

2

Overcoming Food Allergies with Denise Woodard

September 3, 2020

3

Reimagining Food Media With Compound Butter Magazine

August 25, 2020

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This isn't an optical illusion – it's romanesco!

This isn't an optical illusion – it's romanesco! You may have seen this swirling geometric marvel at the grocery store and thought to yourself, "that's neat, but how do I eat it?"

The answer is joyfully! Like broccoli or cauliflower, romanesco works well in curries and stir frys. It's great raw for dipping, but it also holds up well to roasting, frying, boiling, and beyond. With heat, romanesco can be delightfully sweet, and pairs well with spicy or zesty flavors.

Romanesco is undervalued and under-appreciated, so we hope you'll get to know it better this fall and beyond! 💚 Have you tried romanesco?

It’s beginning to look a lot like autumn. Double

It’s beginning to look a lot like autumn. Double tap if you’re excited 🍁🍂

Lettuce be honest: being a parent is a 24-hour job

Lettuce be honest: being a parent is a 24-hour job. In honor of Working Parents Day, we've teamed up with @onceuponafarm for a giveaway that's good for the planet and your busy schedule, too.

Prize includes:⁠⁣⁠
⁠⁣⁠🍎 One month of Once Upon a Farm ($72 value)
🥕 One month of Imperfect Foods ($100 value)

Here's how to enter:
💚 this post
Follow @onceuponafarm and @imperfectfoods
Tag a friend in the comments

Giveaway closes Monday 9/21 at 11:59 pm PT. Open to U.S. residents only. We'll announce the winner on this post. Good luck!

(Giveaway closed) We teamed up with our friends at

(Giveaway closed) We teamed up with our friends at @swellbottle to create these limited-edition S'nack Savers (psst: we're almost sold out, so don't delay on adding one to your next Imperfect order!). This week, we're teaming up again to give one lucky winner the ultimate back-to-school s'nack pack of a $100 gift card to S'well and $100 in Imperfect Foods credit.

Here's how to enter:
🍎 Like this post
🍎 Follow @swellbottle and @imperfectfoods
🍎 Tag 3 friends in the comments below

Good luck! Giveaway closes at 11:59pm EST on 9/17.

Want to fight food waste and feel fancy at the sam

Want to fight food waste and feel fancy at the same time? Meet fioretto.

Fioretto, which means flowering, is a type of cauliflower that's popular with chefs but has yet to find its stride on supermarket shelves. If you're a broccolini lover, you'll go cruciferous for it! We've been excited to share this delicious and unique variety from our friends at @lakesideorganicgardens with you and make sure it doesn't get undervalued.

Which food makes you feel fanciest? 💃🏽

As the West Coast battles several of the worst wil

As the West Coast battles several of the worst wildfires in our lifetime, our Pacific Northwest team organized quickly to donate more than 500 boxes of food to firefighters around Portland, Oregon.

Want to help support those affected by the ongoing wildfires? Please consider donating to @WCKitchen. Your support will help them feed firefighters and first responders on the front lines. 💚

Do you struggle with cooking eggplant? Here are 4

Do you struggle with cooking eggplant? Here are 4 tips for taming this misunderstood vegetable:⁠
⁠
🍆 It's nice if you cook it twice.⁠
Try steaming or grilling your eggplant first, and then sautéing it. ⁠
⁠
🍆 Score and salt.⁠
Score your eggplant with a knife and salt it generously. The salt will draw out a boatload of water that you can sponge off with a paper towel.⁠
⁠
🍆 Seriously season it.⁠
If it doesn't seem like an absurd amount of seasoning, it's not enough. Eggplants are thirsty for things like garlic, ginger, lemon juice, cumin, coriander, oregano, garlic, and soy or miso.⁠
⁠
🍆 Tame the texture.⁠
Inside that fibrous exterior is a delicious dinner. To bring it out, you'll need a lot of time in the oven or a lot of heat on the grill or stovetop.⁠
⁠
Save this post for future eggplant encounters and head to the link in bio for more info and recipe ideas!⁠
⁠
Are you an eggplant fan? 👍👎⁠

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