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recipes
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unwasted podcast
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Imperfect Resource Guide

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reuse

Carrot costume for dogs

featured / reducing waste

Get Crafty With Our Packaging This Halloween

September 25, 2020

How to Set a Better Dinner Table

June 13, 2018

3 Ways to Recover More Food This Week!

April 11, 2018

inspiration / reducing waste

3 Ways to Reuse More This Week!

April 9, 2018

3 Ways to Reduce Waste in Your Life This Week

April 3, 2018

imperfect stories / inspiration

#NewYearNoWaste: 18 Ways to Reduce Waste in 2018

December 30, 2017

inspiration / reducing waste

3 Ways to Give Less Wasteful Gifts

December 14, 2017

Imperfect’s Holiday Gift Guide

December 1, 2016

about The Whole Carrot

The Whole Carrot is a resource from Imperfect Foods focused on helping you enjoy food more and waste less of it. We're here to nourish your curiosity, inspire your imagination, and share ideas that help us build a better food system, together.

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our latest podcasts

1

The Economics of Farming with Noelle Fogg Elibol

December 2, 2020

2

Better Baking with Hetal Vasavada of Milk and Cardamom

November 23, 2020

3

Eliminating Ocean Plastic with Mimi Ausland

November 16, 2020

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Look closely. Can you spot the difference between

Look closely. Can you spot the difference between the grapes in the first photo and the second? 🔍⁠⠀
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If you pull out your magnifying glass and pop on your Sherlock cap, you might notice a slight difference in color. Minor discolorations and slight variations in hue make the grapes in the second photo unacceptable to most grocery chains. ⁠⠀
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We think that's a bunch of nonsense! We're grapeful for their imperfections, because that means we can offer grape growers a grape deal and offer them to you at a grape price. 🍇⁠⠀
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What's your favorite color of grape?

Today is #NationalVoterRegistrationDay so we encou

Today is #NationalVoterRegistrationDay so we encourage you to register to vote if you haven't yet! Once you're registered, make a plan for how you're going to vote, talk to your friends and family about getting registered to vote, and above all else, make your voice heard this November.

Double tap if you're registered! ✔️

You may have noticed that some of our cauliflower

You may have noticed that some of our cauliflower is huge right now. Want to know why? ⁠
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Over at @lakesideorganicgardens, the higher temperatures this summer have made it harder to get in their fields and pick as regularly as they normally do. Some of their cauliflower ended up growing for longer than usual, so the heads are larger and funkier than your standard grocery variety.⁠
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But that just means there's more to love! Check out our recipe for Roasted Cauliflower and Meatballs at the link in bio for an easy and delicious way to enjoy them.⁠
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What would you make with jumbo-sized cauliflower?

What if we told you that 30 minutes from now, you

What if we told you that 30 minutes from now, you could have a delicious batch of Almond Butter Pumpkin Bars fresh out of the oven? It's true! Pick your jaw up off the floor and gvret mixing. These grain-free bars are the easiest and best-tasting thing you'll accomplish all day. ⁠
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Simple ingredients like honey, pumpkin puree, creamy Imperfect Almond Butter, and our Pumpkin Spice make these bars healthy enough to share but not so healthy that you'll want to give them all away. ⁠
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What autumnal treats are you excited to start baking? 🍂🍁⁠
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Imagine arriving at the grocery store to find a ca

Imagine arriving at the grocery store to find a cart already filled with your favorite foods, without any of the items you dislike. Welcome to grocery shopping, reimagined!

With our new My Food Preferences feature, you can easily tell us about what you like and dislike so every order from Imperfect fits your life better than ever.

So if you don't like broccoli, let us know and you won't ever get it from us. Or if you want sweet potatoes or your favorite Imperfect coffee beans every week, tell us and we'll automatically add it to your order. It's that easy.

If you've already tried out this new feature, lettuce know what you think in the comments below 🍠

This isn't an optical illusion – it's romanesco!

This isn't an optical illusion – it's romanesco! You may have seen this swirling geometric marvel at the grocery store and thought to yourself, "that's neat, but how do I eat it?"

The answer is joyfully! Like broccoli or cauliflower, romanesco works well in curries and stir frys. It's great raw for dipping, but it also holds up well to roasting, frying, boiling, and beyond. With heat, romanesco can be delightfully sweet, and pairs well with spicy or zesty flavors.

Romanesco is undervalued and under-appreciated, so we hope you'll get to know it better this fall and beyond! 💚 Have you tried romanesco?

It’s beginning to look a lot like autumn. Double

It’s beginning to look a lot like autumn. Double tap if you’re excited 🍁🍂

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